Instore Concept for Kvickly Supermarket chain

The projects aim was to update the signs in COOP's stores. Specifically Kvickly. The test store was Kvickly Vericentret in Aarhus, Denmark. All the stores already have A2 printers and a huge database of product images is available. This lead to the idea of combining these to create more a more interesting sign concept that would engage customers by making it easier to find things and also drawing attention to the products. A common design line was created and variations of it would be made to make it easy for customers to find what they are looking for throughout the store - in line with the brands that the supermarket carries and also with the opportunity for external companies to market themselves as a continuation of their efforts in TV, etc.. Software was planned to create these signs automatically.

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